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| A PMN event | Innovation Sponsor | Silver Sponsor |
The next MEX is on 19th - 20th May 2010, WallaceSpace, London, UK | Register
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Latest insights > MEX Blog > Free MEX Newsletter Services > Consulting > Analyst coverage Contact Marek Pawlowski t: +44 7767 622957 e: mp@pmn.co.uk tw: @marekpawlowski tw#: #mex10 |
SponsorsOur sponsors are key event partners - please contact us to find out how you can get involved. We work with a carefully selected group for each event, building relationships with sponsors which share our vision for creative, energising conferences and helping them every step of the way to communicate their best ideas to the audience. To find out how to become a MEX sponsor, scroll down or click here.Innovation Sponsor: Digital Communications Knowledge Transfer Network (KTN) The Digital Communications KTN has been established by an industry-led group of leading players, with funding from the Technology Strategy Board, to bring a competitive advantage to the UK by promoting collaboration and knowledge sharing between the users and providers of Digital Communications, and by helping to drive innovation in the sector. We seek to fulfil our objectives through workshops, briefings and master classes held nationwide, and through the activities of a number of working groups established to address key priorities. Membership is free and open to all who are involved in any way as a user or provider of Digital Communications, or who are otherwise engaged in helping to maintain and grow the UK's world leading position in the sector.
URL: www.dcktn.org.uk Contact: info@dcktn.org.uk Silver sponsor: Immersion Corporation 
Design with Touch: Tactile Feedback in the Mobile User Experience The use of touch surfaces as interface mechanisms in some of the most iconic mobile devices of recent times has led the design community to more actively consider the role of touch in mobile user experiences. Do we give something up when we swap mechanical controls for screen-based ones? Are there ways to mitigate the loss of confirming tactile feedback from buttons, sliders, and scrollwheels as they are virtualized? Which has led us to think about the subtler, deeper ways that the sense of touch might be brought to bear in mobile user experience design. (By the way, this study of touch and its role in our interaction with the world is known as haptics) Touch can convey information with less cognitive loading than other senses. As the functional complexity of mobile devices increases, and as the environments they are used in get more cluttered with sights, sounds, and secondary tasks, can touch feedback be used as an adjunct to the visual and auditory channels, offloading them to reduce user stress and improve efficiency? Touch feedback is silent and discreet, experienced only by the user of a device. Can designers invent rich signaling modes that use the tactile channel to convey information in socially sensitive situations? Touch is the most elemental, visceral, and personal of senses. Can we use it to convey affect, or emotion, in digitally-mediated interpersonal interactions where social context is otherwise lost? Will we tap into that power to reinforce consumer brand experiences, or shore up intimacies stretched by distance? We don't have all the answers, but we enjoy enabling the possibilities. Since 1993, Immersion Corporation has been providing the world's leading consumer electronics, automotive, and industrial companies with the technologies and knowhow to build the sense of touch into human machine interfaces. Three of the top five global handset OEMs have chosen Immersion's TouchSense Solution for Mobile Devices to add tactile feedback to mobile user interfaces, applications, alerts, and multimedia. Immersion is headquartered in Silicon Valley and has offices in Helsinki, London, and Seoul. Ask us how to make touch part of your mobile user experience strategy. URL: immersion.com/mobility Contact: mobility@immersion.com How to become a MEX sponsor Previous sponsors include companies like Adobe, Nokia, Qualcomm, TAT, Nuance, Immersion, DCKTN, Red Bend Software, Flash Networks, Taptu and Surfkitchen - many of our sponsors have been working with us continuously for more than 3 years.
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PHOTOS FROM MEX > More photos WANT TO REGISTER? MEX always sells out, so book today to reserve your place. Delegates places are priced at GBP 1499. You can register online using Amex, Visa or Mastercard. Alternatively, contact us to request a company invoice for payment by cheque or bank transfer. > Book now WANT TO SPONSOR? We work with a select group of sponsors as our key event partners. If you would like to find out how your company can take part, please contact Marek Pawlowski for a copy our sponsorship prospectus. > Get in touch |
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Contact
Marek Pawlowski t: +44 7767 622957 e: mp@pmn.co.uk tw: @marekpawlowski tw#: #mex10 |
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