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| A PMN event | Innovation Sponsor | Silver Sponsor |
The next MEX is on 19th - 20th May 2010, WallaceSpace, London, UK | Register
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Latest insights > MEX Blog > Free MEX Newsletter Services > Consulting > Analyst coverage Contact Marek Pawlowski t: +44 7767 622957 e: mp@pmn.co.uk tw: @marekpawlowski tw#: #mex10 |
Our sponsors for MEX (May) 2009 are...To reserve your sponsorship or find out more about opportunities at MEX, please contact Marek Pawlowski (by email or +44 (0)7767 622957).We are grateful to our visionary sponsors for supporting independent debate and discussion at MEX 2009. Rather than re-printing their standard corporate profiles, we asked them to tell us in their own words what mobile user experience means to them... Title sponsor: Nuance  More than two billion people depend on mobile phones to help them stay connected, informed and productive. Mobile operators are intent on capturing revenue through increased phone usage and content download. The battle for mind and market share will be won by those who can most effectively connect a diverse set of users with the content and functionality they desire, then provide a flexible, personalised interaction with that content. At Nuance, our goal is to make every user experience more accessible, more discoverable, and more personal by providing gateway technologies that can form the foundation for many different types of user experience.
The most carefully designed user experience, the most compelling content, is worthless if the user can’t find it, and a growing number of choices make that task more and more difficult. At Nuance we strive to to keep the “user” in “user experience” by letting users search for content in intuitive ways, blurring the line between the device and the network and connecting them with a simple, naturally phrased utterance or a few key presses. Once the user is connected, we make the technology invisible, connecting the user directly to the content, making it possible to weave together speech, key presses, handwriting, and other input modes into a solution that is high bandwidth, adaptive, and transparent. Using Nuance technology, consumers can safely and simply access all the power of mobility through the most natural, most convenient interfaces. URL: nuance.com/mobileexperience Contact: info@nuance.com Platinum sponsor: Immersion Corporation 
Design with Touch: Tactile Feedback in the Mobile User Experience The use of touch surfaces as interface mechanisms in some of the most iconic mobile devices of recent times has led the design community to more actively consider the role of touch in mobile user experiences. Do we give something up when we swap mechanical controls for screen-based ones? Are there ways to mitigate the loss of confirming tactile feedback from buttons, sliders, and scrollwheels as they are virtualized? Which has led us to think about the subtler, deeper ways that the sense of touch might be brought to bear in mobile user experience design. (By the way, this study of touch and its role in our interaction with the world is known as haptics) Touch can convey information with less cognitive loading than other senses. As the functional complexity of mobile devices increases, and as the environments they are used in get more cluttered with sights, sounds, and secondary tasks, can touch feedback be used as an adjunct to the visual and auditory channels, offloading them to reduce user stress and improve efficiency? Touch feedback is silent and discreet, experienced only by the user of a device. Can designers invent rich signaling modes that use the tactile channel to convey information in socially sensitive situations? Touch is the most elemental, visceral, and personal of senses. Can we use it to convey affect, or emotion, in digitally-mediated interpersonal interactions where social context is otherwise lost? Will we tap into that power to reinforce consumer brand experiences, or shore up intimacies stretched by distance? We don’t have all the answers, but we enjoy enabling the possibilities. Since 1993, Immersion Corporation has been providing the world’s leading consumer electronics, automotive, and industrial companies with the technologies and knowhow to build the sense of touch into human machine interfaces. Three of the top five global handset OEMs have chosen Immersion’s TouchSense Solution for Mobile Devices to add tactile feedback to mobile user interfaces, applications, alerts, and multimedia. Immersion is headquartered in Silicon Valley and has offices in Helsinki, London, and Seoul. Ask us how to make touch part of your mobile user experience strategy. URL: immersion.com/mobility Contact: mobility@immersion.com  Silver sponsor: Monotype Imaging
On mobile phones the quality and style of text in applications, content and services affects accessibility, engagement and differentiation; all important factors to the user experience that can be limited by the use of default device fonts alone. Users want text in their mobile experience to be as good as they’re used to on desktop computers. They want:
Contact: Julie Strawson (jl.strawson@monotypeimaging.co.uk or +44 (0)1737 781624) Silver sponsor: TAT  TAT – The Astonishing Tribe AB - has added the WOW-effect to mobile user interfaces for more than 200 million devices worldwide. Our products, TAT Cascades and TAT Motion Lab, built on the renowned TAT Kastor platform, have transformed the way UI design and graphics can be implemented on a wide range of mobile devices. TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way.
TAT is headquartered in Malmo, Sweden, and with local offices in Korea and USA. URL: www.tat.se Bronze sponsor: Digital Communications Knowledge Transfer Network (KTN) The Digital Communications KTN has been established by an industry-led group of leading players, with funding from the Technology Strategy Board, to bring a competitive advantage to the UK by promoting collaboration and knowledge sharing between the users and providers of Digital Communications, and by helping to drive innovation in the sector. We seek to fulfil our objectives through workshops, briefings and master classes held nationwide, and through the activities of a number of working groups established to address key priorities. Membership is free and open to all who are involved in any way as a user or provider of Digital Communications, or who are otherwise engaged in helping to maintain and grow the UK’s world leading position in the sector.
URL: www.dcktn.org.uk Contact: info@dcktn.org.uk Mobile web partner: bemoko  The bemoko team have used over 30 combined years of experience in mobile to create a platform that allows developers to rapidly create and deliver mobile websites which are optimised for all devices. The bemokoLive platform is a revolutionary system for developing mobile sites which removes the need to learn new markup languages, allowing developers full control over what they write, in a markup they are already familiar and at home with. This approach allows developers to use device specific markup to take full advantage of the new devices coming to market without leaving behind the older devices. With easy application integration and simple to use social networking plugins, the bemokoLive platform is a fully featured, powerful and flexible method of getting great looking websites on mobile devices.
URL: www.bemoko.com Contact: info@bemoko.com Premiere Media sponsor: Mobile Entertainment Magazine  Mobile telecoms is moving beyond voice and text into content – Mobile Entertainment magazine is the only trade publication that delivers the news, analyses the issues and provides essential reference material on this exciting new market.
URL: www.mobile-ent.biz |
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The full package of MEX videos and presentations, including over 10 hours of footage, is now available to buy for just GBP 499. Get up-to-date on the cutting edge of mobile user experience from the comfort of your desk. Find out more and order your copy today >> |
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