MEX: The PMN Mobile User Experience conference
Sponsored by...
Nuance
Taptu
NeuStar
TAT
Immersion Corporation
Mobile Entertainment Magazine
Title sponsor
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Design Competition
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Agenda summary

Day One, 2nd May 2007
Speaker
Theme
B
Cliff Crosbie, Global Director of Retail Marketing, Nokia
Understanding the extent of the user experience, from retail environment to customer service... / Full Info
P
Al Russell, Head of Mobile Internet & Content Services, Vodafone
The evolution of community services and social networking in the mobile environment... / Full Info
B
Christian Lindholm, User Experience Expert
Adapting mobile interfaces in response to the contextual user environment... / Full Info
B
Stuart John, Director of Product Management, Ocean Observations
The role of pricing in determinig the user experience and forming customer expectations... / Full Info
P
Matthew Menz, Head of Interaction Design, Motorola
Leveraging innovation in input methods and content discovery to increase mobile service adoption... / Full Info


Day Two, 3rd May 2007
Speaker
Theme
B
Antti Öhrling, Co-founder, Blyk
Understanding the importance of user experience in delivering mobile advertising... / Full Info
P
Bill Schwebel, Senior Vice President, AOL Wireless & President, Tegic Communications
Tearing down the walled garden and releasing third party innovation... / Full Info
B
Paul Kompfner, Head of Development, ERTICO
The evolution of the user experience as mobiles become our gateway for interacting with physical environment... / Full Info
B
Paul Nerger, Vice President, Worldwide Sales & Marketing, Argogroup
Measuring the user experience with quantitative and qualitative techniques to really understand customers... / Full Info
P
Mark Rolston, Senior Vice President of Creative, Frog Design
Building personalisation into every level of value chain to grow margins and deliver an individualised experience... / Full Info
Agenda key

B
Breakout groups
P
Panel discussion
N
Networking session


Session formats

Each session starts with a 20 minute keynote presentation to inspire the audience and provoke debate on the topic. This is followed by either a panel discussion or a breakout.

Breakout groups

Every delegate is assigned a breakout group upon arrival at the conference. This is the team (approx 10 people) you'll work with throughout the event to discuss the presentations and participate in the debate.

During each breakout, your team will have 30 minutes to address a couple of questions arising from the keynote. This discussion takes place in your individual breakout rooms. At the end of the 30 minutes, everyone returns to the main conference room for a 45 minute open debate, led by the chairman, where your group will have an opportunity to present their views back to conference.

Panel sessions

These take place in the main conference room. After the keynote presentation, the speaker will be joined by expert panellists and the chairman will lead an open debate with the audience.

Networking sessions

We have the whole of the Wallacespace venue at our disposal, so take time to relax, pick up some refreshments and catch-up with your colleagues.

The unique MEX approach

Corporate Powerpoint pitches are outlawed, creative thinking is essential and a uniquely relaxing and collaborative environment will encourage us to define the cutting edge of mobile user experience. Expect the best speakers, metrics you can’t get anywhere else and all the light, air and sofas which define the MEX approach. We promise you’ll leave with at least 5 reasons to increase your investment in user experience, 5 new contacts and 5 new ideas to build your business.

PMN have provided market intelligence for the mobile industry since 1995 and the conference combines our own insight and experience with input from more than 1000 members of our MEX community – from operators and handset manufacturers to platform providers and developers. The two-day agenda is the product of hundreds of hours of interviews, surveys and research.

If you would like to respond to one of the manifesto issues, please contact Marek Pawlowski (marekpawlowski@pmn.co.uk or +44 (0)7767 622957). You can also register to attend as a delegate or request information about sponsorship.


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