The next MEX is on 19th - 20th May 2010, WallaceSpace, London, UK | Register
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- A two day strategy forum exploring the techniques and strategies for creating great mobile user experience in a multi-platform digital environment.
- Learn what's happening at the cutting edge of user experience, where innovative companies are combining mobile phones, PCs, interactive TV and the physical environment to create total customer experiences.
- A very different style of conference, combining pre-event debate, practical workshops and a wide range of innovative session formats to tap into the collective intelligence of the participants. Powerpoint pitches are officially banned!
Read our Manifesto >>
 "Unencumbered by wires, information is flowing into every corner of our world at an ever increasing rate and through an ever increasing range of digital platforms. The single greatest challenge facing digital industries is understanding how this explosion of data will be woven into the fabric of consumers' lives." -- Marek Pawlowski, founder of MEX.
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Agenda highlights...
Using consistent interface and input techniques to establish design language across a portfolio of devices
Examine the ways in which particular interfaces, input methods and design clues can be used to create a harmonious user experience across multiple platforms, drawing in examples from areas such as consumer appliances, PCs and mobile. This session will show that consistent design isn't just about visual identity, but about establishing particular experiential elements in the interface and input layer.
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Human psychology: is multi-tasking really an illusion?
Insight into how users' minds work when they are dealing with multiple tasks at the same time. Understanding that there are fundamental differences in states of attention and learn some practical tips on how to build products and services which remain usable even when users are distracted.
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User testing strategies in a multi-platform environment
Learn which user testing techniques are most appropriate for multi-platform services and why. Understanding that existing techniques designed for testing on individual devices and platforms may need to be adapted or replaced to effectively understand how users interact with multiple platforms.
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Intelligence in the network - the invisible backbone for multi-platform experience
Describe how a layer of intelligence within the network will be crucial in creating great multi-platform user experiences. If we accept the notion that users' data will become increasingly centralised within the cloud, then network providers will need to understand how their systems can be optimised to provide the best user experience on the wide range of devices employed by their users. Set out a vision for the role of the network provider in managing users' data, making intelligent choices about how it is delivered and optimising the way in which it is consumed on multiple platforms.
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How to reflect the soul of a consumer brand in a multi-platform environment
Jerome will examine how brands with rich, pre-existing heritage can use mobile and wireless technologies to create multi-platform user experiences. Sharing his experience of working directly with some of the world's best known brands, he will look at how a brand can remain true to its soul while making the most of new technology.
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How to identify new user journeys in the multi-platform environment and keep the interaction pathways simple
Provide examples of the different waypoints a user may encounter when navigating a multi-platform user experience. Describe how the number of potential journeys between these waypoints increases exponentially as the number of platforms grows and suggest strategies for ensuring interaction pathways remain simple and intuitive.
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What are the best techniques for proto-typing user experiences across multiple platforms?
Describe a methodology for effectively translating user insights into multi-platform prototypes. Look at ways to manage the complexity inherent in prototyping across multiple channels and how you can stay focused on the overall objective when iterating in this way.
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What could happen at the intersection of physical experience and the digital environment?
Mark draws on his experience at Haymarket, publisher of numerous leading consumer titles such as Stuff and What Hi-Fi, exploring possible ways in which mobile and wireless technologies could add to the user experience of Haymarket's extensive portfolio of magazines and events. He will discuss the benefits and challenges of physical experience platforms such as print publications, how they could be effectively combined with new technology and the unique experiences which may exist at the intersection of physical and digital.
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Meeting the challenge of deploying software and services across mobile, web, PC and other platforms
Oded shares his view on the major challenges facing developers as they seek to deploy software and service across multiple platforms, often with different OS, different screen sizes and different network capabilities. He will also explore the lessons learned from deploying one of the world's largest multi-platform applications - Windows Live Messenger.
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Maintaining purity of user experience in an uncertain environment of multiple network connections and devices
How designers can maintain a great experience for the customer even when there is uncertainty over the presence and speed of a network connection and the capabilities of the access device. Explore techniques like smart client-side caching, how to use cloud concepts to best advantage and delivering multiple versions of a service for different device capabilities. Develop a clear understanding of the potential pitfalls as more and more data is accessed remotely and how to maintain a good experience even when there's no network connection or the user has a basic access device.
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Inspiring team creativity - a pre-requisite for the delivery of an exceptional multi-platform experience
Inspiring new ideas for encouraging creativity. Explore how it becomes more difficult to manage creativity and stay true to a pure vision for user experience when you are trying to combine multiple platforms and areas of technical expertise. Learn how a team from diverse backgrounds (e.g. people as different as mobile phone designers, broadcast media executives and social networking start-ups) can come together and create genuinely inspiring ideas.
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